|
|
Communication Mix of the selected Clothing Company
Popovyčová, Alexandra ; Plšek, Jaroslav (referee) ; Mráček, Pavel (advisor)
Bachelor thesis focuses on proposals of improvements on clothing company’s communication mix. Suggestions are made on base of the analysis. The main goal is to evaluate current state of communication mix of H&M, which profiles itself as a company selling fashion clothing. Recommendations are made from obtained data with focus on improvements on the current communication mix and proposed suggestions could lead to increase in sales and profits in the future.
|
|
|
Attraction
Kojetská, Monika ; Trnková, Barbora (referee) ; Kohoutková, Karolína (advisor)
In my thesis the focus is on the attraction with which I work in multiple planes. I focus on the essence of the material and its predictive value. I place emphasis on the significance of the use of specific material and use the category of its surface, superficies, fashion, luxury, kitsch, goodliness, atracction,object and desire. I work with visual, physical and sensual attraction.
|
|
|
Narrowly
Sádecká, Lucia ; Králíková, Lucie (referee) ; Mazanec, Martin (advisor)
Len len is about the process. Originating in environmental issues and reflecting the processuality of the creation of a work of art. Processes from production to product, from tradition to the present, from memory to experience, from fast to slow, from imperfection to perfection, from the impersonal to the personal, from beginning to end. I deal with work with textiles as a classic medium, while I devote myself to the cultivation of flax as the original, in our country, raw material for the production of textiles. From the beginning, I watch carefully as it grows, I take care of it and I patiently expect the time of collection and subsequent processing. This phase is very important for me, as it brings with it various procedures, applied in old proven technologies, in interaction with people from whom I learn the craft and who shape the whole process, but especially from behind, observe how I am doing, what I managed. It is a personal and at the same time technical record of a two-year effort.
|
|
|
Sea Cucumber Exquisite Aquatics
Kulíková, Kristýna ; Brož, Jan (referee) ; Kubíková, Zuzana (advisor)
Bachelor thesis presents a visual identity for the ZONE000FT project that collaborates with contemporary artists and designers to release clothing, posters and other items in limited editions. With a selected artist will be designed a collection of items that will be freely for sale.
|
|
|
Fashion brand
Slanař, Karel ; Klouzková,, Alice (referee) ; Macháček, Mikuláš (advisor)
The aim of the diploma thesis was to create my own fashion brand and to come up with idea for starting my business. The work of graphic designer consists of collaboration with client which mostly leads to some kind of compromise. My aim was to create whole final product. I took this project as challenge to try something new and recieve professional feedback on my work. The reason why i chose fashion design is because i am interested in fashion for a long time.
|
|
|
take a deep breath and let the tears shed water
Gajdošová, Kristýna ; Poliačková, Martina (referee) ; Sterec, Pavel (advisor)
The aim of this work should be an attempt to materialize my subjective reflection of the blending of two different scenes and subcultures. It should reflect my perception of these subcultures and their similarities and differences, as well as how they relate to each other or to society at all. More than research, I would like to focus on my personal inner testimony.
|
|
|
Uniform
Sádecká, Lucia ; Vacková, Lenka (referee) ; Mazanec, Martin (advisor)
The bachelor project focuses on the phenomenon of the Burda style magazine, which for more than 50 years has been advertising to its readers about pattern making, along with tips and tricks. This allows the readers to fill the wardrobe of current trends that they should be able to make themselves In this project, I chose one specific issue from 07/17 magazine, which I transferred from patterns provided with the material needed according to the template and workflow. I kept the original sewing method using the orientation map provided by the designers (using a silk screen), which forms the design of the whole collection. The aim is, on the one hand, to test the functionality and the practicality of the offered dresses in the magazine, but at the same time emphasis is put on the quality of craftsmanship. According to the popularity of the magazine, this quality still has its visible place in the fashion industry. How? What is this heading towards? Does the social artefact of this confection still make sense in this era?
|
|
| |
|
|
Business Plan of the Development of Company Business Activities
Sedlák, Martin ; Kunášek, Václav (referee) ; Čižinská, Romana (advisor)
This Diploma work deals with the creation of the new fashion brand with the wiew of development and diversification of business activities of the company RKM brokers s.r.o. The main current activities of the company RKM brokers s.r.o. are real estate business and development. This work includes description of the company, analyse of the fashion industry, marketing analyse of the new brand and financial plan for the first year of existence.
|
|
|
Everyday fashion show
Rémanová, Jana ; Šagát, Petr (referee) ; Ruller, Tomáš (advisor)
Work is dealing with the problems of unusual clothing and conflict with surroundings. The work includes research of what is regarded as weird, extravagant and alternative in everyday fashion, but also designs of outfits inspired by research made by questionnaires and finally realization of artistic performances in public places. The result of the project is information obtained from the research of one hundred respondents. Furthermore, a series of ten "costumes", which show the stimuli obtained from previous research from selected questionnaires. Each model is an example of the stereotype of what was found to be eccentric in dress. In these models, a performance was subsequently performed in public. All individual phases of project creation are presented as a whole and presented as a bachelor's thesis.
|
guest ::
